The “natural” look resonates with American women—but what they say and how they look when they leave the house may not align, according to new research from Mintel. As many as three in five women (59%) say that they prefer the “natural look,’ including 54% of Millennial beauty consumers (those 23 through 40 in 2017). Yet, while these Millennials are slightly less likely to prefer the natural look, they are more likely (71%) to actually wear a natural makeup look than female consumers overal...